Fine jewelry, set by hand.
A third-generation family jeweler, shown piece by piece: the case, the lookbook, vintage gold and the bench where it's all set by hand.
Concept. This is spec work — built to show what this business's site could be, not a paid client project.
What the site had to do.
Jewelry Palace is a family jeweler in Downtown LA selling 14K to 21K solid gold, vintage and estate pieces and custom rings, mostly through Etsy. A marketplace listing can't show what makes a family shop different.
So the site is built like walking up to the counter: a lookbook, a case of individual pieces with real prices, a vintage and estate section, the bench where pieces are set, sized and checked, and a visit page for custom work and old gold.
Inside the build.
- Hero piece shot like a counter display
- The case: individual pieces with prices
- Lookbook and vintage and estate sections
- The bench: setting, sizing and checking
- Instagram feed and FAQ
- Studio images restaged from the shop's own photos, and labeled that way
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